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About us

NITARAA's Overture in the Heart of Kolhapur

In the vibrant embrace of Maharashtra's cultural heart, NITARAA finds its genesis in the enchanting city of Kolhapur. Behind the tapestry of our brand stands Mrs. Kavita Ghatge, a visionary driven by a fervent dedication to bring the world's finest sarees to those who appreciate true elegance. Our story, intricately woven into the cultural fabric of Kolhapur, is a testament to the transformative power of ventures born out of passion.

Our tale begins with Mrs. Kavita Ghatge a visionary, whose vision was to redefine the world of sarees by offering the best in quality and elegance. Rooted in the vibrancy of Kolhapur's traditions, she envisioned a brand that would transcend boundaries, providing connoisseurs of fine sarees access to a global collection.

As we unfold the layers of our journey, we pay a heartfelt tribute to Shri Bal Ghatge, Mrs. Kavita Ghatge's father-in-law, whose encouragement five months ago marked the inception of NITARAA. Thrilled by the idea when it was shared, his support became the cornerstone of this new venture. Although he is no longer with us, his spirit resonates, and today, on the auspicious occasion of Vasubaras, we proudly unveil NITARAA as a flourishing reality, embodying his vision of heritage and quality.

Our commitment is not just to offer exquisite sarees but to curate an experience that transcends the ordinary. Every piece in our collection carries the essence of Kolhapur's rich heritage and Mrs. Kavita Ghatge's vision to provide the best in quality and elegance. We invite you to embark on this journey with us, where each saree becomes a chapter in the story of NITARAA.

Join us in celebrating the cultural richness of Maharashtra, the global allure of our curated collection, and the enduring spirit that propels NITARAA into the world. Our story is a testament to visions turned into reality, a legacy built on passion and supported by the collective enthusiasm of those who believe in the beauty of timeless elegance. Welcome to NITARAA – where every thread tells a story, and every saree is a celebration of heritage and quality.

NITARAA's Sarees for a Timeless Celebration

At NITARAA, we believe that luxury should be inclusive. Our brand redefines affordable luxury, ensuring that every woman can indulge in the joy of owning a saree that reflects her style and sophistication. With us, you can embrace the richness of tradition without compromising your budget.

Upholding the highest standards of quality, our sarees are meticulously designed and crafted with precision, using the finest materials. Every piece is a masterpiece, a symbol of enduring elegance. Quality is non-negotiable, and we promise you that each saree is a testament to our commitment to excellence.

This Vasubaras, as we express gratitude for the blessings of prosperity and tradition, let us be a part of your celebration. Immerse yourself in the beauty of our sarees, designed to capture the essence of Vasubaras—a festival resonating with tradition, grace, and the timeless allure of sarees. Welcome to a world where luxury meets affordability, and quality is our foremost priority. Embrace the magic of this festive season with NITARAA—where every saree tells a story of elegance, tradition, and a celebration of life.

Nitaraa's Journey to Sustain Handwoven Elegance

In the heart of India, a community of skilled weavers, deeply rooted in the tradition of saree weaving, had been passing down their artistry through generations. For centuries, these artisans crafted sarees using traditional methods, producing pieces that garnered global acclaim for their intricate designs, vibrant hues, and unmatched craftsmanship.

However, the advent of modern technology and the surge of fast fashion posed a threat to the demand for authentic handwoven sarees. The weavers found themselves grappling with financial challenges, and their time-honored artistry stood at the precipice of extinction.

Recognizing the intrinsic value of the weavers' skills and their pivotal role in preserving India's cultural legacy, Nitaraa decided to take action. The brand forged partnerships with these artisans to curate a collection of genuine handwoven sarees from diverse regions of India, each piece showcasing the unique designs and weaving techniques specific to its origin.

The collaboration brought newfound hope to the weavers. Nitaraa not only offered them a sustainable means of livelihood but also provided a platform to showcase their art to a broader audience. Fueled by passion and commitment, the weavers dedicated themselves to crafting exquisite sarees, with each creation standing as a testament to their skill and dedication.

The beauty of these authentic handwoven sarees, coupled with the rich stories behind their creation, captivated women from all corners of the globe. Nitaraa had not only preserved the weavers' craftsmanship but had also celebrated and shared their artistry with the world.

Through this collaboration, Nitaraa successfully fulfilled its mission to bring forth the beauty and cultural significance of Indian sarees to women worldwide. The brand empowered women to feel confident and beautiful, inviting them to adorn themselves in these exquisite creations with a rich tapestry of stories woven into each thread.

Our commitment to sustainability extends beyond crafting exquisite sarees; it encompasses the preservation of the environment and support for the weaving communities. In alignment with the ethos of Vasubaras, NITARAA takes a conscious step towards sustainability, creating sarees that embody timeless style, enduring beauty, and durability.

Just as the festival symbolizes gratitude for the essential role of cows in agriculture, NITARAA's sustainable approach pays homage to weavers, artisans, and the environment. Each saree is a testament to our dedication to preserving cultural heritage, supporting rural communities, and offering a product aligned with the principles of Vasubaras—a celebration of purity, prosperity, and timeless elegance.

Synonymous with affordable luxury, NITARAA is dedicated to offering opulent sarees that do not break the bank. As you explore our collection, you will discover sarees that embody our commitment to quality craftsmanship, reflecting the essence of Vasubaras—a celebration of life, prosperity, and elegance.